Acquisition Criteria

We acquire indie beauty brands that want access to customers, capital and expertise to help scale their business. Rare Beauty Brands can invest in a variety of situations—including startups, distressed situations and carve-outs. Even better? We can close expeditiously and discreetly, with no financing contingency.


  • People: Compelling brand founder(s) and a strong core team
  • Brand: A highly differentiated brand that owns and/or created its niche
  • Community: Passionate consumers and influencer fans with strong social engagement
  • Product: Strong ratings, reviews and NPS paired with standout packaging and room to grow
  • Financials: $0.5 – 10m in TTM net revenue with solid gross margins and profitability
  • Channels: All – DTC, prestige/specialty retail and/or professional
  • Categories: All Beauty – Color Cosmetics, Skin Care, Hair Care, Fragrance, Tools & Accessories, Nail, Personal Care
Interested in becoming a brand partner?
Contact Us