Acquisition Criteria

We acquire indie beauty brands that want access to customers, capital and expertise to help scale their business. Rare Beauty Brands can invest in a variety of situations—including startups, distressed situations and carve-outs. Even better? We can close expeditiously and discreetly, with no financing contingency.


  • People: Compelling brand founder(s) and a strong core team
  • Brand: A highly differentiated brand that owns and/or created its niche
  • Community: Passionate consumers and influencer fans with strong social engagement
  • Product: Strong ratings, reviews and NPS paired with standout packaging and room to grow
  • Financials: $0.5 – 10m in TTM net revenue with solid gross margins and profitability
  • Channels: All – DTC, prestige/specialty retail and/or professional
  • Categories: All Beauty – Color Cosmetics, Skin Care, Hair Care, Fragrance, Tools & Accessories, Nail, Personal Care
Interested in becoming a brand partner?
Contact Us


If you’re looking for Selena Gomez’ new brand, this isn’t it.

But, if you’re looking for great, effective skincare (gorgeous skin makes the best canvas for cosmetics, just saying) follow our brands. We think they’re pretty special.