Our Mission

Our mission is to ensure all Rare Beauty Brands employees present and future feel welcomed, included, heard, and evaluated based on their work and capability, nothing else. We want everyone to feel like they can bring their whole self to work.

From an external perspective, we want to ensure fans of our brands feel they are welcome in the RBB community and that they are represented.

We Can Create Change

Creating change starts with being transparent about our company makeup.

Out of our team of 27: 

● 4 are non-Black POC
● 21 identify as female, 6 identify as male
● 4 identify as LGBTQ+, 22 identify as heterosexual, 1 prefers not to answer

And that’s not enough. Encouraging wellness and self-care is a fundamental mission of our brand. Inclusivity and service to others are values we hold dear. It’s time to truly act out those values within our company and across our community. We’re committing to radical change in support of BIPOC, and those changes need to happen across every aspect of our business. 

We have taken the following actions: 

● We donated $10,000 to the Loveland Foundation, which strives for empowerment of women and girls in the Black Community, including free therapy and mental health services. Because we believe strongly that wellness is vital to the empowerment of members of the BIPOC Community.

● We kicked off our internal Rare Beauty Brands Diversity and Inclusion Committee focused on training and education, as well as improving our hiring processes, and taking a serious look at our corporate diversity, equity and inclusivity in every facet of the business.

● We hosted a series of roundtable discussions to educate ourselves through insights and perspectives directly from BIPOC influencers, agencies, partners in the Patchology community.

● We established an ongoing partnership with Black Girl Ventures, a national organization for Black and Brown woman-identifying entrepreneurs.

● We launched the first annual national Black Girl Ventures x Rare Beauty Brands Pitch Competition to help create access to capital, education and retail distribution for our Black and Brown female-identifying founders to continue to grow and sustain their businesses. In addition to a number of prizes, our first place winner, Kim Roxie will be launching her brand LAMIK Beauty at Ulta.com in 2021.


Here is our plan going forward to follow through, stay accountable, and live the change we wish to see. There will be more added to this list as we evolve and grow.

● We are planning for the second annual Black Girl Ventures x Rare Beauty Brands Pitch Competition for 2021, so stay tuned!

● We are currently planning our first Diversity & Inclusion Board meeting, of which we will have two per year. The objectives are to review our progress over the last year, share our plans for the coming year, continue to learn and refine our plans through collaborating directly with members of the BIPOC Patchology community in order to create the most equitable and sustainable changes.

● As we begin to hire again, we are working to ensure a more diversified pool of applicants, through recruiter partnerships, connecting with diverse networking groups and making sure the position is truly accessible to every qualified person.

We will continue to share updates here as our team puts in the work. If you have any questions, comments, resources, or suggestions to share to help make our plan even stronger, please reach out to us at community@patchology.com


Rare Beauty Brands


If you’re looking for Selena Gomez’ new brand, this isn’t it.

But, if you’re looking for great, effective skincare (gorgeous skin makes the best canvas for cosmetics, just saying) follow our brands. We think they’re pretty special.