Our Mission
To Delight, Inspire & Empower
We believe in the power of beauty and self-care to help people feel good, build confidence, find their community, and simply enjoy a few minutes to themselves. Our mission is to develop and scale purpose-driven brands that have a truly positive impact: products that Delight, brands that Inspire and communities that Empower. In a word, Rare.
Our Values
Our values lay the foundation for everything we do and transform us from a group of individuals into a passionate, purposeful team.
Believe It
Know your goals.
Trust the process.
Commit to excellence.
Get Real
Be open.
Be honest.
Be transparent.
Take It On
Start with yes.
Be solution-oriented.
Own your role.
Love the Work
Support each other.
Celebrate the wins.
Laugh along the way.
Give and Grow
Share your skills.
Come ready to learn.
Value all perspectives.