The authentic, the unique, the confident, the perfectly imperfect.
To Delight, Empower & Inspire
We believe in the power of beauty and self-care to help people feel good, build confidence, find their community, and simply enjoy a few minutes to themselves. Our mission is to develop and scale purpose-driven brands that have a truly positive impact: products that Delight, communities that Empower, brands that Inspire. In a word, Rare.
Our values lay the foundation for everything we do and transform us from a group of individuals into a passionate, purposeful team.
Know your goals. Trust the process. Commit to excellence.
Be open. Be honest. Be transparent.
Take It On
Start with yes. Be solution-oriented. Own your role.
Love the Work
Support each other. Celebrate the wins. Laugh along the way.
Give and Grow
Share your skills. Come ready to learn. Value all perspectives.
If you’re looking for Selena Gomez’ new brand, this isn’t it.
But, if you’re looking for great, effective skincare (gorgeous skin makes the best canvas for cosmetics, just saying) follow our brands. We think they’re pretty special.