The authentic, the unique, the confident, the perfectly imperfect.
Our brands pair genuine innovation with unbridled creativity. They eschew trends. They question the industry. They step, and sometimes leap, off the beaten path. They challenge, reimagine and reinvent. And they hustle. Hard.
Our mission is to empower our visionary brand founders to do what they do best: deeply understand their customers, develop outstanding products and spread the word about the rare beauty they’re cultivating.
Then let us handle the details.
Our values lay the foundation for everything we do and transform us from a group of individuals into a passionate, purposeful team.
Know your goals. Trust the process. Commit to excellence.
Be open. Be honest. Be transparent.
Take It On
Start with yes. Be solution-oriented. Own your role.
Love the Work
Support each other. Celebrate the wins. Laugh along the way.
Give and Grow
Share your skills. Come ready to learn. Value all perspectives.
If you’re looking for Selena Gomez’ new brand, this isn’t it.
But, if you’re looking for great, effective skincare (gorgeous skin makes the best canvas for cosmetics, just saying) follow our brands. We think they’re pretty special.