Rare Articles

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Category: Beauty

Metaverse – Fad or the Future of Beauty Commerce?

Staying relevant in the always changing beauty industry took on added meaning in the context of the recent news that one-time darling startup brand Glossier has seen sales declines of ~20% for the past two years in a row, and just laid off a third of its workforce. 🙁 What happened to Glossier? Some of… Read more »

Unapologetically Omnichannel

At Rare Beauty Brands, we are “unapologetically” omnichannel. What do I mean by that? The past few years have seen the dramatic rise of DTC brands, followed quickly by the rise of Amazon-only brands. Many of these brands were able to scale very rapidly by leveraging changes in the ways that brands connect with consumers… Read more »

How Much is your Indie Beauty Brand Worth?

This post was originally published on BeautyMatter. We all see the headline numbers and marvel: Tatcha sells for 7x sales. Drunk Elephant is acquired for 8x sales. Olaplex goes public at over 50x sales. Wow, we are tempted to conclude, my brand must be worth gazillions! I have this conversation with brand founders all too… Read more »