Rare Articles

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Category: Brands & Branding

Metaverse – Fad or the Future of Beauty Commerce?

Staying relevant in the always changing beauty industry took on added meaning in the context of the recent news that one-time darling startup brand Glossier has seen sales declines of ~20% for the past two years in a row, and just laid off a third of its workforce. 🙁 What happened to Glossier? Some of… Read more »

Unapologetically Omnichannel

At Rare Beauty Brands, we are “unapologetically” omnichannel. What do I mean by that? The past few years have seen the dramatic rise of DTC brands, followed quickly by the rise of Amazon-only brands. Many of these brands were able to scale very rapidly by leveraging changes in the ways that brands connect with consumers… Read more »