Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site.

# Rare Beauty Brands

We're All Kinds of Beautiful

## Sitemaps

- [XML Sitemap](https://rarebeautybrands.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Blogs

- [Rare Articles](https://rarebeautybrands.com/rare-articles/)
- [What's going on with the US Consumer?](https://rarebeautybrands.com/whats-going-on-with-the-us-consumer/) - Just yesterday Dave Kimbell, the CEO of Ulta [full disclosure: one of Rare Beauty Brands' largest customers] made comments that precipitated a roughly 15% decline in the company's stock price, the largest single-day decline in several years. Shares in several other prominent beauty companies saw similar declines in the wake of his remarks. Specifically, Mr.
- [Celebrating the RBB/BGV Beauty Pitch Competition](https://rarebeautybrands.com/celebrating-the-rbb-bgv-beauty-pitch-competition/) - Celebrating Successes Along the Way Yesterday we celebrated Juneteenth, a holiday that commemorates the official emancipation of enslaved Black people in the USA. So it seemed like an appropriate time to step back and celebrate the efforts of the teams at Rare Beauty Brands, Black Girl Ventures and Ulta in creating the most successful Beauty
- [Dr. Dana Nail Care Officially Launched!](https://rarebeautybrands.com/dr-dana-nail-care-officially-launched/) - If you've been following the press coverage of Rare Beauty Brands you've no doubt seen that we announced the acquisition of the Dr. Dana nail care brand last November. We're super-excited that re-launch day is finally here and the brand is now live at drdananails.com! Why Did RBB Acquire Dr. Dana? The Dr. Dana brand
- [1st Annual RBB Summit: Our Antidote to the WFx Blues](https://rarebeautybrands.com/1st-annual-rbb-summit-our-antidote-to-the-wfx-woes/) - Last week (almost) the entire Rare Beauty Brands (RBB) team traveled to Arizona for our first annual RBB Summit. This was our way to address the WFx blues. As a company we've fully embraced the Work From Anywhere (WFx) transition over the past several years. A the same time, we feel that it is super-important
- [Inflation: Should your Beauty Brand Increase Prices?](https://rarebeautybrands.com/inflation-should-your-beauty-brand-increase-prices/) - This article was originally published in Beauty Independent. The Lipstick Effect By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder. It specifically refers to the fact that even in a down economy, people will make small splurges on treats, and a
- [Metaverse - Fad or the Future of Beauty Commerce?](https://rarebeautybrands.com/metaverse-fad-or-the-future-of-beauty-commerce/) - Staying relevant in the always changing beauty industry took on added meaning in the context of the recent news that one-time darling startup brand Glossier has seen sales declines of ~20% for the past two years in a row, and just laid off a third of its workforce. :-( What happened to Glossier? Some of
- [Unapologetically Omnichannel](https://rarebeautybrands.com/unapologetically-omnichannel/) - At Rare Beauty Brands, we are "unapologetically" omnichannel. What do I mean by that? The past few years have seen the dramatic rise of DTC brands, followed quickly by the rise of Amazon-only brands. Many of these brands were able to scale very rapidly by leveraging changes in the ways that brands connect with consumers
- [The Real Challenge of WFH: Trust (Part 2 of 2)](https://rarebeautybrands.com/the-real-challenge-of-wfh-trust-part-2-of-2/) - My last post took a swing at some of the oft-cited downsides of the new WFx experiment that corporate America is running in real-time. In contrast to what has quickly become popular wisdom, I think most businesses (including us at Rare Beauty Brands) have found that at least in the short term, productivity is up
- [The Real Challenge of WFH (hint: it’s not watercooler creativity or onboarding young folks) Part 1 of 2](https://rarebeautybrands.com/the-real-challenge-of-wfh/) - Full disclosure: Rare Beauty Brands has completely embraced the WFx (Work From Anywhere) shift that COVID-19 thrust upon many of us. Before the pandemic most of our team commuted daily to our offices just outside of Boston. Almost 2-years on, we still maintain a smaller version of that office, but it is there for mail
- [Metrics Monday: Supply Chain Metrics we Use at RBB](https://rarebeautybrands.com/metrics-monday-supply-chain-metrics-we-use-at-rbb/) - It seems that everywhere you look these days, people are talking about the supply chain crisis, both in the economy overall, and in the beauty industry more specifically. I won’t rehash those analyses, but you can check out some of my favorite ones here and here and here and here. Personally, my best guess is
- [What is a Rare Article?](https://rarebeautybrands.com/what-is-a-rare-article/) - Crossword clue: an intriguing object worth collecting (11 letters). Welcome to Rare Articles, the Rare Beauty Brands blog, where we will periodically take the time to explore the challenges, issues and opportunities surrounding the process of building great brands and businesses in today’s ultra-competitive environment. I fell in love with brands at an early age.
- [How Today’s Digital Brand Marketers are Like Hedge Fund Managers (Part 1 of 2)](https://rarebeautybrands.com/how-todays-marketers-are-like-hedge-fund-managers/) - Who wouldn’t want to be a hedge fund manager? Enormous pay packages. Private jets. Ownership of sports teams. Art collections. Houses in the Hamptons and Bahamas. Check out the annual (yes, annual) pay packages at right (yes, those are in millions). Well, the fact is that despite all these perks, hedge fund managers are under
- [How Today’s Digital Brand Marketers are Like Hedge Fund Managers (Part 2 of 2)](https://rarebeautybrands.com/how-todays-digital-brand-marketers-are-like-hedge-fund-managers-part-2-of-2/) - So if we accept the premise of my previous post, namely that today’s brand marketers are like hedge fund managers constantly on the hunt for ‘alpha’, the obvious question is, how do they find it? Why is Alpha so Elusive? First, let’s explore why digital marketing alpha has gotten so difficult to obtain. Just like

## Pages

- [Home](https://rarebeautybrands.com/)
- [LIFT Beauty Accelerator](https://rarebeautybrands.com/lift-beauty-accelerator/)
- [Wholesale](https://rarebeautybrands.com/wholesale/)
- [People](https://rarebeautybrands.com/people/)
- [Brands](https://rarebeautybrands.com/brands/)
- [Culture](https://rarebeautybrands.com/culture/)
- [Careers](https://rarebeautybrands.com/careers/)
- [Contact](https://rarebeautybrands.com/contact/)
- [Rules & Criteria](https://rarebeautybrands.com/rules-criteria/)
- [Capabilities](https://rarebeautybrands.com/capabilities/)

## Press

- [Salma Hayek Pinault Opens Up About Her Approach to "Aging Gracefully"](https://rarebeautybrands.com/press/salma-hayek-pinault-opens-up-about-her-approach-to-aging-gracefully/)
- [Why Ulta Beauty Is Betting a Skincare Launch Belongs in the Wellness Aisle](https://rarebeautybrands.com/press/2759/)
- [Rare Beauty Brands Acquires Kate Somerville From Unilever](https://rarebeautybrands.com/press/rare-beauty-brands-acquires-kate-somerville-from-unilever/)
- [Unilever Sells Kate Somerville And West Hollywood Skin Clinic To Rare Beauty Brands](https://rarebeautybrands.com/press/unilever-sells-kate-somerville-and-west-hollywood-skin-clinic-to-rare-beauty-brands/)
- [Unilever Sells Kate Somerville Brand to Rare Beauty Brands](https://rarebeautybrands.com/press/unilever-sells-kate-somerville-brand-to-rare-beauty-brands/)
- [What’s next for Kate Somerville under new owners Rare Beauty Brands?](https://rarebeautybrands.com/press/whats-next-for-kate-somerville-under-new-owners-rare-beauty-brands/)
- [Unilever Sells Kate Somerville Skincare to Rare Beauty Brands](https://rarebeautybrands.com/press/unilever-sells-kate-somerville-skincare-to-rare-beauty-brands/)
- [The Science of Building Great Beauty Brands](https://rarebeautybrands.com/press/skin-anarchy-the-podcast-the-science-of-building-great-beauty-brands/)
- [Patchology - These $3-a-Pair Eye Masks “Noticeably” Reduce the Appearance of Dark Circles and Bags](https://rarebeautybrands.com/press/patchology-these-3-a-pair-eye-masks-noticeably-reduce-the-appearance-of-dark-circles-and-bags/)
- [Patchology - Tate McRae Swears by These Under-Eye Patches](https://rarebeautybrands.com/press/patchology-tate-mcrae-swears-by-these-under-eye-patches/)
- [Kyle Richards recommends the Patchology Bubbly Hydrogel Brightening Face Mask](https://rarebeautybrands.com/press/kyle-richards-recommends-the-patchology-bubbly-hydrogel-brightening-face-mask/)
- [Patchology On Ice Eye Gels - Best New Beauty Awards](https://rarebeautybrands.com/press/patchology-on-ice-eye-gels-best-new-beauty-awards/)
- [Dr. Dana Polish Remover - Best Nail Products For An At-Home Manicure](https://rarebeautybrands.com/press/dr-dana-polish-remover-best-nail-products-for-an-at-home-manicure/)
- [Dr. Dana Polish Remover - The Best Beauty Products of 2023](https://rarebeautybrands.com/press/dr-dana-polish-remover-the-best-beauty-products-of-2023/)
- [The Best of Times for Indie Beauty, Insists Rare Beauty Brands CEO](https://rarebeautybrands.com/press/the-best-of-times-for-indie-beauty-insists-rare-beauty-brands-ceo/)
- [Patchology selected as BeautyMatter's FUTURE50 2023](https://rarebeautybrands.com/press/patchology-future50-2023/)
- [Flora & Noor is the First Halal Certified Brand to Launch at Ulta Beauty](https://rarebeautybrands.com/press/flora-noor-is-the-first-halal-certified-brand-to-launch-at-ulta-beauty/)
- [Dr. Dana Nail Renewal System Relaunch Highlights the Skinification of Nails](https://rarebeautybrands.com/press/dr-dana-nail-renewal-system-relaunch-highlights-the-skinification-of-nails/)
- [Rare Beauty Brands x Ulta Partner To Strengthen BIPOC Representation in the Industry](https://rarebeautybrands.com/press/rare-beauty-brands-x-ulta-partner-to-strengthen-bipoc-representation-in-the-industry/)
- [Backing and Accelerating Brand Growth with Rare Beauty Brands](https://rarebeautybrands.com/press/backing-and-accelerating-brand-growth-with-rare-beauty-brands/)
- [Rare Beauty Brands x Ulta Beauty x Black Girl Ventures Pitch Competition](https://rarebeautybrands.com/press/rare-beauty-brands-x-ulta-beauty-x-black-girl-ventures-pitch-competition/)
- [Why There’s Been A Major Boom In Nail Brands This Year—And What’s Next For The Nail Segment](https://rarebeautybrands.com/press/why-theres-been-a-major-boom-in-nail-brands-this-year-and-whats-next-for-the-nail-segment/)
- [Major retailers boost Black female entrepreneurship as employment gap lingers](https://rarebeautybrands.com/press/major-retailers-boost-black-female-entrepreneurship-as-employment-gap-lingers/)
- [Nail Care Brand Dr. Dana Hits Reset](https://rarebeautybrands.com/press/nail-care-brand-dr-dana-hits-reset/)
- [Multi-Brand Beauty Company Rare Beauty Brands Launches With The Acquisition Of Plant Apothecary](https://rarebeautybrands.com/press/multi-brand-beauty-company-rare-beauty-brands-launches-with-the-acquisition-of-plant-apothecary/)
- [Black-led Beauty Pitch: Black Girl Ventures x Rare Beauty Brands](https://rarebeautybrands.com/press/black-led-beauty-pitch-black-girl-ventures-x-rare-beauty-brands/)
- [How to Move & Innovate Faster: Beauty Accelerate Takeaways](https://rarebeautybrands.com/press/how-to-move-innovate-faster-beauty-accelerate-takeaways/)
- [Rare Beauty Brands Acquires Dr. Dana Beauty](https://rarebeautybrands.com/press/rare-beauty-brands-acquires-dr-dana-beauty-2/)
- [New Pitch Competition Emerges for Black and Brown Female Entrepreneurs](https://rarebeautybrands.com/press/new-pitch-competition-emerges-for-black-and-brown-female-entrepreneurs/)
- [Pitch Competition: Black Girl Ventures X Rare Beauty Brands](https://rarebeautybrands.com/press/pitch-competition-black-girl-ventures-x-rare-beauty-brands/)
- [Rare Beauty Brands Acquires Dr. Dana Beauty from Nu Skin](https://rarebeautybrands.com/press/rare-beauty-brands-acquires-dr-dana-beauty-from-nu-skin/)
- [Rare Beauty Brands Acquires Plant Apothecary](https://rarebeautybrands.com/press/rare-beauty-brands-acquires-plant-apothecary/)
- [Rare Beauty Brands Acquires Dr. Dana Beauty](https://rarebeautybrands.com/press/rare-beauty-brands-acquires-dr-dana-beauty/)
- [Rare Beauty Brands CEO Chris Hobson On How Beauty Entrepreneurs Should Think About Raising Prices](https://rarebeautybrands.com/press/rare-beauty-brands-ceo-chris-hobson-on-how-beauty-entrepreneurs-should-think-about-raising-prices/)

## Categories

- [Uncategorized](https://rarebeautybrands.com/category/uncategorized/)
- [Beauty](https://rarebeautybrands.com/category/beauty/)
- [Industry](https://rarebeautybrands.com/category/industry/)
- [Business](https://rarebeautybrands.com/category/business/)
- [Marketing](https://rarebeautybrands.com/category/marketing/)
- [Brands & Branding](https://rarebeautybrands.com/category/brands-branding/)
- [Finance](https://rarebeautybrands.com/category/finance/)
- [General](https://rarebeautybrands.com/category/general/)
- [Operations](https://rarebeautybrands.com/category/operations/)
- [Supply Chain](https://rarebeautybrands.com/category/supply-chain/)
- [Culture](https://rarebeautybrands.com/category/_culture/)
- [Sales & Distribution](https://rarebeautybrands.com/category/sales-distribution/)

## Tags

- [Brands & Branding](https://rarebeautybrands.com/tag/brands-branding/)