Black Girl Ventures, Rare Beauty Brands Announce First-of-its-Kind
Pitch Competition for Black and Brown Woman-Identifying Founders

Winners of virtual event will receive cash prizes, business mentorship,
and access to the BGV Connect Incubator


Apply Now

Black Girl Ventures x Rare Beauty Brands
Beauty Pitch Competition

WASHINGTON, D.C., Sept. 30, 2020 – Black Girl Ventures (BGV) announced today it is partnering with Rare Beauty Brands (RBB) to create the first national crowdfunding pitch event for Black and Brown woman-identifying founders in the beauty industry. The top three winners in the virtual competition receive cash prizes, business mentorship with RBB leadership and more. All participants will gain access to the BGV Connect Incubator, which provides educational resources such as workshops and feedback sessions, as well as business development resources including virtual co-working sessions and funding opportunities.


“This collaboration will provide our founders with access to funding, corporate mentorship, and access to our incubator platform, providing community, capital and capacity to grow their businesses in the beauty industry,” said Shelly Bell, Founder and CEO of Black Girl Ventures. “We’re excited to join forces with Rare Beauty Brands to make this first-of-its-kind competition possible.”


Applications are being accepted through Oct. 16. BGV and Rare Beauty Brands will narrow the field to the top eight applicants, who will present during the virtual pitch competition on Nov. 17. Finalists will have three minutes to pitch, followed by a 2-minute Q&A from a panel of beauty industry professionals and celebrities, including American TV personality Vanessa Simmons of Project Runway fame. Finally, the audience will vote with their dollars to determine the winners. On Nov. 24, the pitch competition will be streamed online, and America will be invited to vote for and make financial contributions in support of their favorite pitch via SheRaise, BGV’s tech platform.


“We’re passionate about the world-changing power of entrepreneurship,” said Chris Hobson, CEO Rare Beauty Brands. “And as we navigate our own journey toward a more diverse and representative team, we’re proud to partner with Black Girl Ventures to create this important startup competition with a mission to lift up underrepresented groups, especially Black and Brown women.”

Criteria for the entrants in the BGV/Rare Beauty Brands pitch competition include:


  • Company must be at least 51% owned by someone who identifies as a Black or Brown woman;
  • Must have a fully developed product or service, with real customers;
  • Must be early stage, but generating revenue (no minimum required);
  • Must be located in the United States and operate in the beauty and/or personal care industry, including but not limited to: skincare, hair care, color cosmetics, nail care, fragrance, bath & body care, tools & accessories, wellness.


For more information or to apply, go to


Rare Beauty Brands’ mission is to develop and scale unique brands with a truly positive impact, that inspire and empower. In a word, rare. RBB works within the BGV Accelerator as a partner to provide more visibility, supplier diversity opportunities, corporate mentorship and funding for founders.


Black Girl Ventures (BGV) identifies, disrupts, and directs flows of financial and social capital into the hands of Black and Brown Women Founders. BGV has funded 76 Black and Brown women founders across eight cities through its crowdfunded pitch competition program and training efforts. For more information, visit


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