Our mission and values are the inspiration behind everything we achieve and what we represent to the world.

Our Mission

To Delight,
Empower & Inspire

We believe in the power of beauty and self-care to help people feel good, build confidence, find their community, and simply enjoy a few minutes to themselves. Our mission is to develop and scale purpose-driven brands that have a truly positive impact: products that delight, communities that empower, brands that inspire.
In a word, Rare.

Our Values



We embrace the power of each other’s rare strengths — we contribute, grow, and win together. We raise each other up.



We believe in going beyond — we meet challenges face on, and own our role. We make ourselves rare with the actions we take.



We celebrate our unique perspectives as an asset — we are each rare in our own way. We bring our real selves to work every day.

Giving Back


Since 2020, Rare Beauty Brands has partnered with key industry players to provide Black and Brown women-identifying founders the opportunity to raise non-dilutive capital, gain practical, hands-on mentorship, and earn prestigious retail distribution.

Black Girl Ventures
Black Girl Ventures


The RBB team regularly engages in meaningful community volunteer opportunities ranging from in-person events in our local communities to team-wide virtual events.


We know that to maintain the health of our planet and ourselves, it’s our duty to strive for sustainability. As a virtual company we’ve already dramatically reduced our impact on the environment by limiting commuting, travel and office energy use (not to mention providing great flexibility for our team).

On the product front, we have ensured that a majority of our products are biodegradable, have been upgrading to PCR materials, when possible, and we have staked out a leadership position in the recyclability of our packaging. See the progress we’re making on Patchology.