Our Mission
TO DELIGHT,
EMPOWER & INSPIRE
We believe in the power of beauty and self-care to help people feel good, build confidence, find their community, and simply enjoy a few minutes to themselves.
Our mission is to develop and scale purpose-driven brands that have a truly positive impact: products that delight, communities that empower, brands that inspire.
In a word, Rare.
Our Values
(01)
LIFT
We embrace the power of each other’s unique strengths. We contribute, grow, and win together—both as a team and broader community.
We raise each other up.
(02)
DARE
We push boundaries with confidence—challenging assumptions, taking bold action, and owning the impact.
We ignite possibility.
(03)
SHINE
We bring optimism and authenticity to every challenge, pursuing excellence and celebrating our accomplishments along the way.
We flourish as one.
Giving Back
LIFT BEAUTY ACCELERATOR
Since 2020, Rare Beauty Brands has partnered with key industry players to provide Black and Brown women-identifying founders the opportunity to raise non-dilutive capital, gain practical, hands-on mentorship, and earn prestigious retail distribution.
RBB VOLUNTEERING
The RBB team regularly engages in meaningful community volunteer opportunities ranging from in-person events in our local communities to team-wide virtual events.
Environment
We know that to maintain the health of our planet and ourselves, it’s our duty to strive for sustainability. As a virtual company we’ve already dramatically reduced our impact on the environment by limiting commuting, travel and office energy use (not to mention providing great flexibility for our team).
On the product front, we have ensured that a majority of our products are biodegradable, have been upgrading to PCR materials, when possible, and we have staked out a leadership position in the recyclability of our packaging. See the progress we’re making on Patchology.