Rare Articles

Our latest blog posts.

Author: Chris Hobson

1st Annual RBB Summit: Our Antidote to the WFx Blues

Last week (almost) the entire Rare Beauty Brands (RBB) team traveled to Arizona for our first annual RBB Summit. This was our way to address the WFx blues. As a company we’ve fully embraced the Work From Anywhere (WFx) transition over the past several years. A the same time, we feel that it is super-important… Read more »

Inflation: Should your Beauty Brand Increase Prices?

This article was originally published in Beauty Independent. The Lipstick Effect By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder. It specifically refers to the fact that even in a down economy, people will make small splurges on treats, and a… Read more »

Metaverse – Fad or the Future of Beauty Commerce?

Staying relevant in the always changing beauty industry took on added meaning in the context of the recent news that one-time darling startup brand Glossier has seen sales declines of ~20% for the past two years in a row, and just laid off a third of its workforce. 🙁 What happened to Glossier? Some of… Read more »

Unapologetically Omnichannel

At Rare Beauty Brands, we are “unapologetically” omnichannel. What do I mean by that? The past few years have seen the dramatic rise of DTC brands, followed quickly by the rise of Amazon-only brands. Many of these brands were able to scale very rapidly by leveraging changes in the ways that brands connect with consumers… Read more »

How Much is your Indie Beauty Brand Worth?

This post was originally published on BeautyMatter. We all see the headline numbers and marvel: Tatcha sells for 7x sales. Drunk Elephant is acquired for 8x sales. Olaplex goes public at over 50x sales. Wow, we are tempted to conclude, my brand must be worth gazillions! I have this conversation with brand founders all too… Read more »

The Real Challenge of WFH: Trust (Part 2 of 2)

My last post took a swing at some of the oft-cited downsides of the new WFx experiment that corporate America is running in real-time. In contrast to what has quickly become popular wisdom, I think most businesses (including us at Rare Beauty Brands) have found that at least in the short term, productivity is up… Read more »

Finance & Operations

Metrics Monday: Supply Chain Metrics we Use at RBB

It seems that everywhere you look these days, people are talking about the supply chain crisis, both in the economy overall, and in the beauty industry more specifically. I won’t rehash those analyses, but you can check out some of my favorite ones here and here and here and here. Personally, my best guess is… Read more »