Rare Articles

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Category: Brands & Branding

Dr. Dana Nail Care Officially Launched!

If you’ve been following the press coverage of Rare Beauty Brands you’ve no doubt seen that we announced the acquisition of the Dr. Dana nail care brand last November. We’re super-excited that re-launch day is finally here and the brand is now live at drdananails.com! Why Did RBB Acquire Dr. Dana? The Dr. Dana brand… Read more »

Metaverse – Fad or the Future of Beauty Commerce?

Staying relevant in the always changing beauty industry took on added meaning in the context of the recent news that one-time darling startup brand Glossier has seen sales declines of ~20% for the past two years in a row, and just laid off a third of its workforce. 🙁 What happened to Glossier? Some of… Read more »

Unapologetically Omnichannel

At Rare Beauty Brands, we are “unapologetically” omnichannel. What do I mean by that? The past few years have seen the dramatic rise of DTC brands, followed quickly by the rise of Amazon-only brands. Many of these brands were able to scale very rapidly by leveraging changes in the ways that brands connect with consumers… Read more »