Rare Articles

Our latest blog posts.

Category: General

What’s going on with the US Consumer?

Just yesterday Dave Kimbell, the CEO of Ulta [full disclosure: one of Rare Beauty Brands’ largest customers] made comments that precipitated a roughly 15% decline in the company’s stock price, the largest single-day decline in several years. Shares in several other prominent beauty companies saw similar declines in the wake of his remarks. Specifically, Mr.… Read more »

Inflation: Should your Beauty Brand Increase Prices?

This article was originally published in Beauty Independent. The Lipstick Effect By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder. It specifically refers to the fact that even in a down economy, people will make small splurges on treats, and a… Read more »

Metaverse – Fad or the Future of Beauty Commerce?

Staying relevant in the always changing beauty industry took on added meaning in the context of the recent news that one-time darling startup brand Glossier has seen sales declines of ~20% for the past two years in a row, and just laid off a third of its workforce. 🙁 What happened to Glossier? Some of… Read more »

What is a Rare Article?

What is a Rare Article?

Crossword clue: an intriguing object worth collecting (11 letters). Welcome to Rare Articles, the Rare Beauty Brands blog, where we will periodically take the time to explore the challenges, issues and opportunities surrounding the process of building great brands and businesses in today’s ultra-competitive environment. I fell in love with brands at an early age.… Read more »