Rare Articles

Our latest blog posts.

Category: Sales & Distribution

March 4, 2022 |

Inflation: Should your Beauty Brand Increase Prices?

This article was originally published in Beauty Independent. The Lipstick Effect By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder. It specifically refers to the fact that even in a down economy, people will make small splurges on treats, and a… Read more »

January 25, 2022 |

Unapologetically Omnichannel

At Rare Beauty Brands, we are “unapologetically” omnichannel. What do I mean by that? The past few years have seen the dramatic rise of DTC brands, followed quickly by the rise of Amazon-only brands. Many of these brands were able to scale very rapidly by leveraging changes in the ways that brands connect with consumers… Read more »