November 18, 2021 | Chris Hobson
So if we accept the premise of my previous post, namely that today’s brand marketers are like hedge fund managers constantly on the hunt for ‘alpha’, the obvious question is, how do they find it? Why is Alpha so Elusive? First, let’s explore why digital marketing alpha has gotten so difficult to obtain. Just like...
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November 9, 2021 | Chris Hobson
Who wouldn’t want to be a hedge fund manager? Enormous pay packages. Private jets. Ownership of sports teams. Art collections. Houses in the Hamptons and Bahamas. Check out the annual (yes, annual) pay packages at right (yes, those are in millions). Well, the fact is that despite all these perks, hedge fund managers are under...
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November 2, 2021 | Chris Hobson
Crossword clue: an intriguing object worth collecting (11 letters). Welcome to Rare Articles, the Rare Beauty Brands blog, where we will periodically take the time to explore the challenges, issues and opportunities surrounding the process of building great brands and businesses in today’s ultra-competitive environment. I fell in love with brands at an early age....
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